Food promotion and marketing to children: views of low-income consumers

Tuesday 29 June 2004

In April this year the Agency commissioned research to seek the views of low-income consumers on a range of options to address the way in which foods are promoted and marketed to children.

Teenagers and parents with young children were asked for their views on the likely effectiveness of the options, which they thought were the most important, and whether any other options should be considered. The results of this research were taken into account when the Agency’s Board discussed the issue of food promotions and children’s diets at their March open meeting.