Views of young people on food promotion

Friday 27 August 2004

In June 2004 the Agency commissioned research to seek the views of older children on the various options detailed in the draft Action Plan on Food Promotions and Children’s Foods, and also on the potential likely effectiveness of some of these options in influencing children’s diets.

The results of this research were taken into account when the Agency’s Board discussed the issue of food promotions and children’s diets and finalised agreement of the Action Plan at its July open meeting.