Food labelling signposting concepts
Thursday 25 November 2004
Here you will find the original five food labelling designs tested by independent researchers. The aim is to provide 'at a glance' information about the nutritional content of foods and so make it easier for people to make healthier choices. The Agency is currently consulting about which format will be developed.
Option A ' Three Band System ' 'Simple Traffic Light'
- Chicken wrap - Amber
- Ready salted crisps - Red
- Chocolate coated cereal - Red
- Frozen peas - Green
- Processed cheese spread - Amber
- Orange juice - Green
Option B ' Five Band system ' 'Extended Traffic Light'
- Egg salad sandwich - Green/Amber
- Carbonated soft drink - Red
- Processed cheese - Amber
- Cereal bar - Amber/Red
- Roasted peanuts - Red
- Pork sausages - Amber
Option C ' Healthy logo
- Wholegrain cereal
- Retailer 'healthy option' chicken ready meal
- Diet soft drink
- Dried apricots
- Fat free fruit yoghurt
- Pre-packed tuna salad
Option D ' 'Key Nutrient'
| Fat | Salt | Sugar | Satfat | |
|---|---|---|---|---|
| Breaded fish shapes | M | H | L | L |
| 99% fat-free cereal | L | M | H | L |
| Fromage frais multipack | L | L | H | L |
| Prawn mayonnaise sandwich | H | H | L | M |
| Citrus juice drink | L | L | H | L |
| Chocolate biscuit | H | H | H | H |
Option E ' GDA key nutrients
| Fat | Salt | Satfat | Sugar | |
|---|---|---|---|---|
| Fruit cereal bar | 4.6 | 0.02 | 0.8 | 10.4 |
| Savoury rice cake snack | 2.4 | 0.6 | 0.4 | 1.8 |
| Chicken and chips ready meal | 43.6 | 5.0 | 5.6 | 2.6 |
| Cheddar cheese | 34.4 | 1.75 | 22.7 | 0.3 |
| Milkshake | 0.8 | trace | 0.2 | 5.1 |
| Cornish pasty | 40 | 2.8 | 18.5 | 4.1 |