Commission and conduct further targeted research to aid in assessment and future implementation of policy options. To include, for example:

• assessing the practicalities of undertaking a 'definitive' experiment (e.g. by manipulating promotional activity in a particular area of the country, and examining any effect upon children's diets or general health)
• establishing baseline information to enable the impact of future policies to be evaluated

Industry to consider its role in children's eating habits in the context of Corporate Social Responsibility and building on existing codes of best practice.

To cover, for example, the following:

All promotions

• use endorsements by celebrities that children are likely to identify with, or cartoon characters, to promote healthier foods rather than less healthy ones
• use schemes that encourage children to make repeat purchases of healthier rather than less healthy foods, e.g. possibility of winning prizes, collecting vouchers to obtain gifts, etc.
• reduce the amount of fat, sugar or salt in product ranges aimed at children when compared to the equivalent 'standard' version

Television

• increase advertising of healthier foods and reduce advertising for less healthy foods
• restrict advertising of less healthy foods during programmes aimed at pre-school children
• for older age groups
  • match each slot advertising a less healthy food with one carrying a healthier eating message
  • use a balanced message, e.g. 'crisps are nice but don't eat too many', 'pop an apple in your lunchbox too', etc.

Labelling

• follow the Agency's advice on clear labelling
• provide full nutrition information on product ranges aimed at children
• if the product is high in fat, sugar and/or salt declare that fact on the front of the pack
• health claims on foods for children to be specifically approved by the Joint Health Claims Initiative (JHCI), and comply with the JHCI Code of Practice on Health Claims
• follow the Agency's advice on nutrition claims but don't make claims on foods that are less healthy

Vending machines

• include healthier options in vending machines in schools and other publicly funded venues used by children (e.g. sports centres)
• ensure that contracts for the supply of vending machines do not contain clauses that are at odds with advice on healthy eating
• remove vending machines or include healthier options

Print media

• advertise healthier, rather than less healthy, foods in comics and magazines aimed at children

In store

• use 'buy one get one free', or similar promotions, for healthier foods, rather than less healthy products
• offer healthier options, rather than sweets, at checkouts
• give extra reward points for healthier products
• provide information in store on healthier eating

Links to schools and educational establishments

• follow guidance from the Department for Education and Skills, ISBA (body representing British advertisers) and the Consumers' Association on Commercial Activities in Schools
• link schemes offering equipment for use in schools to healthier foods, rather than less healthy foods

Fast food outlets

• offer, and highlight, at least one healthier option, i.e. low fat, low sugar, low salt

Public sector broadcasters

• encourage characters from children's programmes to promote healthier foods rather than less healthy foods

Independent broadcasters

• set criteria for numbers and types of adverts for less healthy foods to be shown during children's television
• limit broadcast of children's programmes that are sponsored by companies strongly associated with less healthy foods

Provision of advice to children and parents on healthy eating for children:

• increase promotional activity for healthier foods and a more balanced diet

Provision of guidance to help encourage healthy eating. For example:

• follow existing guidance on running school tuck shops
• follow existing guidance on the composition of school meals
• include healthier options in vending machines

Provision of guidance to, for example, hospitals, sports centres and museums:

• include healthier options in catering operations
• include healthier options in vending machines

• back schemes that might encourage purchase of healthier foods but don't back schemes encouraging the purchase of less healthy foods
• introduce legislation on advertising and food labelling, for example:

• TV adverts
  • ban food adverts aimed at pre-school children
  • restrictions on the frequency of adverts aimed at children promoting less healthy foods
  • ban the use of children's TV presenters and cartoon characters in food adverts aimed at children
  • introduce a levy on advertising of food adverts aimed at children, to be used to fund the promotion of healthier diets
• Labelling
  • require prior approval of health claims on foods aimed at children
  • introduce statutory criteria for use of nutrition claims on product ranges aimed at children
  • introduce nutrition criteria for foods aimed at children that may make health or nutrition claims
  • improve nutrition labelling on foods aimed at children, e.g. clearly identify whether such foods are high, medium, or low in fat, salt, or sugar
  • add health warnings to foods high in fat, salt or sugar