Saturated fat consumer awareness campaign
The second phase of the Agency's saturated fat consumer awareness campaign is running in January and February 2010, with radio, press and poster advertising. The campaign was launched initially in February 2009, focusing on the health implications of a diet high in saturated fat and the simple, positive steps people can take to reduce their saturated fat intake.
Related links
(pdf 1015KB) (pdf 60KB)More advice from our eatwell website
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Consumer research on fats
To support its saturated fat and energy intake programme, the Agency has carried out research to explore people’s views of saturated fat and energy in their food.
Saturated fat campaign – supportive quotes
As part of its saturated fat campaign, the Food Standards Agency has been engaging with a wide range of stakeholders, including health charities and other non-government organisations, retailers, manufacturers and caterers.