Where are you really eating out?
Think you can judge a restaurant’s hygiene by what you see? Think again. Our campaign, which prompts consumers to question the choices they make when eating out, is running across the UK until the end of March 2013.
About the campaign
Valentine’s Day, Mothering Sunday and Easter weekend are times when lots of people plan a special meal out, so the Agency is highlighting the benefits of using the Food Hygiene Rating Scheme (FHRS) in England, Wales and Northern Ireland, and Scotland’s Food Hygiene Information Scheme (FHIS) to help choose a venue. The campaign uses images designed to challenge assumptions that an establishment’s appearance alone can be used as a way of judging its standards of hygiene.
The message for consumers is to ‘check before you choose’ where to eat out, and, if a venue has a low rating, or is Improvement Required (in Scotland), switch to one with a higher rating, or Pass mark (in Scotland).
The research behind the campaign
Our research shows that the most common ways people judge the hygiene standards of places where they intend to eat are by the general appearance of the premises (69%) and the appearance of the staff (54%).
The campaign features an image of a urinal containing a serving of food to show consumers that appearances can be deceptive.
The full research can be found via a link towards the end of this page.
Check online and on the move
People can check the rating (or for the Pass mark in Scotland) online at food.gov.uk/ratings, use the FSA’s food hygiene app or look for a sticker in the window of the premises.
The FSA is encouraging restaurants and other food outlets to display their rating (or Pass mark in Sotland) sticker to the public, so that their customers can be reassured about their hygiene standards.
Join our conversation on Twitter. The hashtags are #FHRS and #FHIS – it's a good idea for tweets to mention @foodgov
More about the campaign and local activity
The longer term aim of the campaign is to support the food industry by giving recognition to food outlets that meet the necessary hygiene standards, thereby increasing consumer confidence.
The campaign will run in national press and online in England, and be displayed on about 600 telephone kiosks and feature in regional press advertorials in Wales. In Northern Ireland it will be displayed on desktop-PC and mobile-phone advertising and in advertorials in the local press. In Scotland it will be publicised in a combination of national and regional press adverts and advertorials, on 725 telephone kiosk sites and through online and mobile search activity.
The campaign imagery can be found at the links below.
Disclaimer: This web page contains links to third party websites for informational purposes only. FSA cannot control these third party links or the content found therein. FSA is not responsible for the content of any third party website, and the inclusion of any links to such third party websites does not constitute or imply any recommendation, approval, or endorsement of such third party websites.