Last updated on 30 January 2014

Impact Assessment on the review of the controls governing the sale and marketing of unpasteurised, or raw drinking milk and raw cream (RDM) in England

The purpose of this consultation is to seek stakeholder views on the FSA's preferred option that was identified following a review of the current RDM policy.

All comments and views should be sent to

Freddie Lachhman

Food Hygiene Policy
Food Standards Agency
1st Floor, Aviation House
125 Kingsway
London WC2B 6BH

Tel: 0207 276 8384
Email: RDM@foodstandards.gsi.gov.uk

Responses are requested by: 30 April 2014

Audience

Who will this consultation be of most interest to?
Raw Drinking Milk and Cream (RDM) producers, RDM consumers, the dairy industry and enforcement authorities.

What is the subject of this consultation?
An Impact Assessment on the options identified following a review of the controls governing the sale and marketing of RDM in England, Wales and Northern Ireland.

What is the purpose of this consultation?
To seek stakeholder views on the FSA's preferred option that was identified following a review of the current RDM policy. Also to determine whether the FSA's assumptions are a fair reflection of costs, benefits and wider impacts for stakeholders. The overall objective of this review is to ensure that the controls in place to manage the food safety risk associated with RDM are proportionate and risk-based, taking into account the latest scientific evidence and information and views from producers, consumers and parties with an interest in this sector.

Consultation details

It is known that pasteurisation of milk prior to direct human consumption is a critical control measure and is the most effective means of protecting public health from pathogens which may be present in milk. Most milk and cream consumed in the UK is pasteurised. However, it has been recognised that some consumers prefer to exercise choice in continuing to have access to raw drinking milk and cream (RDM) despite the potential food safety risk associated with such products. Therefore, the current rules in England, Wales and Northern Ireland concerning the sale of RDM for direct consumption make allowances for restricted sales of RDM from cows and put in place labelling requirements for such milk when sold. RDM from other species is not currently subjected to the same restrictions, though some labelling requirements do apply to RDM from other species.

The current controls have not been reviewed for a number of years and we are aware that there have been developments in the marketing of RDM and an increase in consumer interest for raw cows’ drinking milk and raw milk from other species. For these reasons, along with the current Government focus on rural economies, the FSA Board recommended an evaluation of the current RDM requirements to ensure they are clear and consistent, they provide proportionate and effective consumer protection, and they are applicable to a developing market. In order to review the policy thoroughly it was necessary to assess the latest scientific evidence including outbreak data, the situation in other countries as well as stakeholder and consumer views on raw milk consumption and production practices to ensure controls are proportionate to the risk and reflect the changing market.

The sale of RDM in Scotland is banned; the Scottish policy is not under review and is outside the scope of this consultation as are the controls for raw milk products.

Further information

This consultation has been prepared in accordance with HM Government Consultation Principles. If an Impact Assessment (Business Regulatory Impact Assessment in Scotland) has been produced, this is included in the consultation documents. If no Impact Assessment has been provided, the reason will be given in the consultation document.

We are interested in what you thought of this consultation and would therefore welcome your general feedback on both the consultation package and overall consultation process. If you would like to assist us to improve the quality of future consultations, please feel free to share your thoughts with us by using the consultation feedback questionnaire.

Publication of personal data and confidentiality of responses

In accordance with the FSA principle of openness we shall keep a copy of the completed consultation and responses, to be made available to the public on request. The FSA will publish a summary of responses, which may include personal data, such as your full name. Disclosure of any other personal data would be made only upon request for the full consultation responses. If you do not want this information to be released, please complete and return the Publication of Personal Data Form. Return of this form does not mean that we will treat your response to the consultation as confidential, just your personal data.

Publication of response summary

Within three months of a consultation ending we aim to publish a summary of responses received and provide a link to it from this page.

If, after three months, the summary is still not showing, please contact the person who was responsible for the original consultation. Alternatively, you can contact the FSA Consultation Co-ordinator by email: consultationcoordinator@foodstandards.gsi.gov.uk