ASDA Choco Sprinkles withdrawn

Last updated:
9 July 2014
allergy alert
ASDA has withdrawn its ASDA Choco Sprinkles 64g with a 'best before' date of 31 May 2015 because it may contain milk, which is not mentioned on the label. This makes the product a possible health risk for anyone who is allergic or intolerant to milk or its constituents.

Product details

Product name: ASDA Choco Sprinkles
Pack size: 64g
'Best before' date: 31 May 2015

No other ASDA products are known to be affected.


Allergen: milk

This product contains milk, making it a possible health risk for anyone who is allergic or intolerant to milk or its constituents.

Our advice to consumers

If you have bought the above product and have an allergy or intolerance to milk, do not eat it. Instead return it to your nearest ASDA store for a full refund or contact ASDA Customer Relations by phoning 0800 952 0101.

Action taken by the company

The company has withdrawn the product from sale and has contacted the relevant allergy support organisations, which will tell their members about the withdrawal. A copy of the customer notice issued by ASDA is attached.

About allergy alerts

Sometimes there will be a problem with a food product that means it should not be sold. Then it might be 'withdrawn' (taken off the shelves) or 'recalled' (when customers are asked to return the product). Sometimes foods have to be withdrawn or recalled if there is a risk to consumers because the allergy labelling is missing or incorrect or if there is any other food allergy risk. When there is a food allergy risk, the FSA will issue an Allergy Alert.

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Ref: AE/2014