Final nutrient profiling consultation launched

Wednesday 27 July 2005

The Agency today launched a consultation seeking views on the proposed nutrient profiling model.

The model has been developed by the Agency to help support the independent UK communications regulator Ofcom in its work to consider possible restrictions to the advertising and promotion to children of foods that are high in fat, saturated fat, salt or sugar.

The model utilises a �simple scoring� system that rates the overall balance of nutrients in the food. This means the model identifies foods that are high in fat, salt or sugar, but recognises the importance of fruit and vegetables, cereal, meat, and dairy-based products in the diet.

The development of the model has been overseen by an expert working group, including independent nutritionists, dietitians, and representatives from the food industry and consumer groups.

The views of the Scientific Advisory Committee on Nutrition have also been sought and two members of the committee have been included on the expert working group.