Research underpins signposting proposals
Wednesday 16 November 2005
Extensive consumer research was carried out to underpin the current proposals on new and easier to understand food labelling.
The Agency carried out an evaluation of alternative food labelling concepts, which involved more than 2,600 interviews across the UK. The aim was to investigate consumer understanding of four signposting concepts.
Signpost labelling refinement research was then undertaken to further investigate issues around consumer use and application of the two signposting concepts that had come out strongest in the evaluation research.