Traffic light labelling visuals

Wednesday 16 November 2005

See the 'multiple traffic lights' front of pack signpost labelling that the Agency is considering proposing and how it might look on ready meals.

You can also see the colour-coded guideline daily amount concept that also performed well in research.

The multiple traffic light concept was liked and performed best in research for the majority of consumers at showing the key nutritional characteristics of a food simply and easily.

The following images show how the multiple traffic light might look on sample food labels.

This colour guideline daily amount concept was also tested and liked by consumers but some people were unable to use it to identify whether a food had high, medium or low levels of total fat, saturated fat, sugar and salt.

The colour guideline daily amount