Latest consumer attitudes tracker survey published

Thursday 6 August 2009

The results from the latest tracker survey of consumer views on key Food Standards Agency issues have been published.

The latest wave of quarterly research, which tracks attitudes towards food safety, concerns about food issues and awareness of and trust in the FSA, was carried out in June and involved interviews with 2,100 UK adults via the TNS consumer face-to-face omnibus survey.

Findings from the survey show that consumer confidence in the role played by the FSA in protecting health showed a statistically significant increase compared to the last wave in March (it has increased from 62% to 65%), and is at its highest since tracking began in 2001.

Trust in the FSA is at a similar level to previous waves: half of respondents rated the Agency as an organisation they could trust.

Concern about food safety issues continued to fall this wave (from 64% to 61%), continuing a gradual downward trend.

The top subjects that people expressed concern about during this wave were food poisoning (47%), and the amount of fat, salt, sugar and saturated fat in food (41%, 40%, 36% and 36% respectively). Food prices and the conditions in which animals are raised were also areas for concern (both at 33%).