FSA in Northern Ireland
Broadcast media for children: nutrient profiling
The nutrient profiling model is a tool to differentiate foods which are high in fat, saturated fat, salt or sugar. The model is being used by media and communications regulator Ofcom to regulate the advertising and promotion of foods to children.
The model uses a simple scoring system that recognises the contribution made by beneficial nutrients that are important in a child's diet (protein, fibre, fruit and vegetables, and nuts) and penalises foods with ingredients that children should eat less of (saturated fats, salt and sugars).
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Sunday 5 August 2012
A nutrient profiling model has been developed by the Agency as a tool for categorising foods on the basis of their nutrient content.