FSA in Northern Ireland
Research: Northern Ireland
Research commissioned to support the work of the FSA in Northern Ireland.
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This study evaluated the Survival Guide to Food and the marketing campaign promoting it. Overall the guide was viewed as a popular and valued publication. However, there remains scope to improve the content of the guide and its dissemination.
The study aimed to evaluate the District Council pilot of the Nutrition Award scheme, better understand how the scheme has been implemented and assess the key emerging issues in relation to environmental health assessments, food businesses practices and customer behaviours.
To promote the Food Hygiene Scheme to consumers in Northern Ireland, a communications campaign ran in June and September 2011 and again in June 2012. It included TV and outdoor advertising aimed at promoting the use of the scheme by encouraging consumers to look for ratings at premises and on the FSA website.
Investigating how consumers and health professionals in Northern Ireland understand healthy eating messages
This research suggests many consumers over-indulge in fatty and sugary foods at the expense of more nutritious alternatives,, as well as underestimating the amount of starchy food that can be included in a healthy balanced diet. Health professionals believe that the concept of balancing food groups should be emphasised in future messaging.