Wm Morrison Supermarkets plc withdraws own-brand The Best Wiltshire Breaded Ham due to unlabelled gluten-containing cereal ingredients (wheat)
Monday 18 August 2008
Allergen: Gluten/wheat
Ref: AO/2008
Product
The Best Wiltshire Breaded Ham, 125g
Risk
Morrisons The Best Wiltshire Breaded Ham contains breadcrumbs (wheat) and wheat proteins that are not declared on the label. Therefore, this product is a potential health risk for individuals allergic or intolerant to wheat or intolerant to gluten.
Product identification
Product name: Morrisons The Best Wiltshire Breaded Ham
Product weight: 125g
Use by date: 2 September 2008
Action taken by the company
The company has withdrawn the affected products from sale and has issued point-of-sale and customer service notices to all stores. These notices will alert consumers to the reasons for the withdrawal and the actions they can take if they have purchased the product. The company has also contacted the relevant allergy organisations. The text of the point-of-sale notice issued by Morrisons can be found below.
No other Wm Morrison Supermarkets plc products are known to be affected.
Advice to consumers
Customers with an allergy or intolerance to wheat or intolerant to gluten are advised not to eat this product.
Text of the point-of-sale notice issued by Morrisons
PRODUCT RECALL
Morrisons The Best Wiltshire Cured Breaded Ham, 125g, £2.69
Use by Date: 2nd September
We are taking the precautionary measure of recalling our Morrisons The Best Wiltshire Cured Breaded Ham. As a result of a labelling error the gluten ingredient within this product has not been listed as an allergen on the pack.
Those allergy sufferers who may be affected should not consume this product but return it to us for a full refund.
NO OTHER MORRISONS PRODUCTS ARE AFFECTED.
We apologise for any inconvenience this may cause and assure customers of our continuing commitment to the highest standards of product safety and quality.