FSA in Scotland
Last updated on 30 August 2011
Retailers, manufacturers, importers/suppliers and service providers that use front-of-pack labelling with traffic lights
A number of large retailers, many manufacturers and some service providers now use the Food Standards Agency's recommended approach to front-of-pack (FOP) nutrition labelling.
- Retailers using FOP nutrition labelling with traffic lights
- Retailers using FOP nutrition labelling with traffic lights and guideline daily amounts
- Manufacturers and importers/suppliers using FOP nutrition labelling with traffic lights
- Manufacturers using FOP nutrition labelling with traffic lights and guideline daily amounts
- Restaurants and caterers using FOP nutrition labelling with traffic lights
- Service providers using FOP nutrition labelling with traffic lights
- British Retail Consortium: retailer case studies
While the simplicity of FOP nutrition labelling incorporating traffic lights benefits consumers by providing nutrition information at a glance, manufacturers and retailers are able to tailor the scheme to fit in with their own brand profiles, as they explain below.
Retailers using FOP nutrition labelling with traffic lights
Boots – Vicky Pennington, Nutritionist
We've introduced traffic light colour-coding to help our customers make healthier choices. You can see at a glance whether the levels of calories, fat, saturated fat, salt and sugars are high, medium or low, in line with the approach recommended by the Food Standards Agency. This helps our customers put healthy eating into practice when buying their lunch. www.boots.com
EH Booths and Co Limited – Waheed Hassan, Group Technical Manager
We started to introduce the Food Standards Traffic light nutritional labelling on our products in 2009. We decided to adopt the signposting scheme as being a responsible retailer, we believe that it is important to offer our customers clear labelling and make informed choices about what to eat. www.booths.co.uk/
Budgens and Londis – Amy Standen, Food Technologist
Budgens and Londis are convenience stores and our shoppers are often under time pressure, coming in to buy a few items rather than to do a leisurely shop. The simplicity of the traffic lights system means that they can quickly and easily spot information to enable them to choose products that suit their lifestyle and health requirements. www.musgrave.co.uk
The Co-operative Group – Debbie Robinson, General Manager Retail Brands
The Co-op has been at the forefront of clear and honest labelling and believes the FSA’s front-of-pack traffic light labelling scheme represents a real step forward in helping consumers understand the nutritional value of food and its contribution to a balanced diet. www.co-operative.coop/food/
Sainsbury’s – Beth Hart, Nutrition and Health Manager
Our customers told us that they wanted clearer nutritional labelling on the front of products. So, in January 2005, we launched ‘The Wheel of Health’ – our traffic light colour-coded, front-of-pack labelling scheme – to help Sainsbury’s customers make healthier choices. www.sainsburys.co.uk
Waitrose – Moira Howie, Nutrition Manager
Waitrose has featured traffic light labelling on our products since March 2006. As a responsible retailer, we want to provide the right signposting to help our customers make informed choices about what to eat.
We now feature traffic light labelling on over 1000 products, and customer feedback has been very positive. We are in full support of a single, simple and effective food labelling system across the industry, and we believe this should be based on FSA recommendations.www.waitrose.com
Retailers using FOP nutrition labelling with traffic lights and guideline daily amounts
Asda – Andy Bond, Chief Executive
Our new nutritional labelling system is the common sense solution to something that shoppers can find very confusing. It'll give our customers the best of both worlds - the simplicity and transparency of the traffic light labelling system, alongside the more detailed GDA information that some customers demand. An overwhelming majority of our shoppers have told us this is the style of labelling they want to see, so that's exactly what we're going to give them. www.asda.co.uk
Marks and Spencer – Sue Bell, Technical Manager for Health
Marks & Spencer is committed to helping customers eat more healthily. By introducing a colour coded front-of-pack labelling scheme in line with Food Standards Agency recommendations, we are now also providing our customers with ‘at a glance’ front-of-pack nutritional information. www.marksandspencer.com
Manufacturers and importers/suppliers using FOP nutrition labelling with traffic lights
Britannia Foods – Mobeen Mehdi, Managing Director
Britannia Biscuits Company (International) Limited are proud to announce the adoption of the FSA Guidelines on Signpost Labelling. All Britannia Brands range of new savoury and sweet snacking products, to be introduced to the market in early Spring 2007, will feature the multi traffic light symbols. This simple, clear, easy to understand information to enable them to choose products which suit their lifestyle and in particular the healthier option.
East End Foods plc – Tony Deep Wouhra MBE, Chairman
East End Foods plc feel it is part of our social responsibility to inform consumers of essential nutritional values of products, so they can control and monitor their food intake and lifestyle. We decided to adopt the FSA's traffic light labelling system because of its simplicity for consumers to understand, enabling them to make a healthier choice. www.eastendfoods.co.uk
Farm Frites – Nic Townsend, Marketing Manager
We decided to use the traffic light system to enable customer friendly, fast identification of nutritional ingredients. We spent a long time developing this range and needed to ensure that the labelling showed the most recognisable signposting. We always receive great feedback from customers who are happy that these products are now as easily identifiable as Natures Goodness and the traffic light system gives credibility to our efforts. The Nature’s Goodness range offers the lowest fat and salt manufactured potato products in the UK market, meaning a healthy option is now available to replace products considered overly-indulgent or unhealthy. www.farmfrites.co.uk
Forum Health Products – Chris Drew, Sales & Marketing Manager
We were delighted when the FSA announced the traffic lights labelling scheme, because there had been bad publicity about levels of sugar and salt in breakfast cereals and we were looking for a visible point-of-difference to support our premium Vogel's range. Working with the manufacturer in Australia, we immediately started a programme of recipe development that would ensure the best possible line-up of green lights on front-of-pack without affecting taste and texture. Vogel's Ultrabran was re-introduced on this basis in 2007: the new recipe for gluten-free VitaPro took longer to fix and this came in early in 2008. We therefore saw the FSA's traffic lights project as a marketing opportunity, not a burden, and we believe it works to our advantage. www.britannia-health.co.uk/
Galberts/fresh food kitchen – Lisa McGuigan, Brand Co-ordinator
We have adopted the FSA front of pack sign post scheme because it enables consumers to identify healthier options 'at a glance'. This simple information enables consumers to choose products which suit their lifestyle and in particular the healthier option.
Glens of Antrim Potatoes – Michael McKillop, Managing Director
At North Antrim Foods, we have endorsed the traffic light nutritional labelling system developed by the Food Standards Agency, which, in an environment of increasing awareness of health issues related to diet, informs our customers at a glance of the unique benefits of a healthy yet indulgent product range.
Grahams Bakery – Alistair Toal, General Manager
As part of our company’s corporate social responsibility programme, we introduced the traffic light system throughout the ‘indulge in grahams’ range of products. We believe it to be the clearest and easiest way to communicate information about nutritional content to our customers. While our products are mostly red and amber, this has not had any adverse effect on sales, as our customers know cakes are a treat and perfectly acceptable if taken in moderation, as part of a balanced diet. www.grahamsbakery.co.uk/
The Good Little Company – Emma Curistan, Brand Manager
We are really excited about the launch of The Good Little Company; a key element of this new brand is our commitment to producing healthy food that is good for you and good for others. We support the FSA front-of-pack traffic light labelling system as we believe it is a simple and effective way of enabling consumers to make an informed and healthy choice. Using the traffic lights on the front-of-packs of our Good Little Sausages means customers can quickly see that our sausages are the healthier option. www.GoodLittleCompany.com
Kallo Foods – Emma Filby, Technical Manager
At Kallo Foods we have started to introduce The Food Standard's Agency's traffic light nutritional labelling system onto our products. As a responsible and honest Health Food Company we believe its is very important to provide consumers with simple and easy to understand information so they can make informed choices.
Lockwoods Ltd – David Ashford Webb, Quality Manager
Lockwoods Limited (The Home of Mushy Peas) has adopted the Food Standards Agency's recommended signposting on our new 1kg bag. The signposting will help consumers choose a healthy option, which is simply and clear for all to understand. www.mushypeas.co.uk
Mash Direct – Martin Hamilton, Owner
We've introduced the traffic light labelling system on all our Mash Direct products so that customers can see very quickly the levels they contain and this should help them make healthy choices. We are particularly proud that our products bear mostly green lights. Our customers should rest assured that in choosing a Mash Direct product as part of a main meal, they are not only making a healthy choice but a convenient one too! www.mashdirect.com
New Covent Garden Food Company – Andrew Ovens, Marketing Manager
We opted for the traffic light labelling system because it enables consumers to identify healthier options at a glance and serves to reinforce New Covent Garden soups as a healthy, nutritious choice. www.coventgardensoup.co.uk
Paterson Arran – Alan Hardie, Managing Director
There has been a real growth in demand for healthier food products in recent years, with consumers seeking out balanced diets, healthier food choices and transparency in labelling and ingredients. We have adopted the FSA labelling scheme to help consumers make quick, informed decisions about their food purchases and understand the nutritional value of their food. www.paterson-arran.com
The Pure Juice Company Ltd – Rash Nagar, Managing Director
Since introducing our Pomepure Brand in 2006, we were totally committed to offering the consumers the highest quality 100% Pure Natural Fruit Juices in the market place, free of any additives, and immediately adopted FSA’s traffic light labelling system to help consumers easily understand and enable them to make a healthier choice. We are very pleased that all our global importers and distributors of our products have shown great enthusiasm and interest in introducing to their markets the FSA’s traffic light labelling system. www.pomepure.com
Tasty Foods – Denver Gordon, Technical Manager
We are really pleased to adopt this consumer friendly labelling system. We want to be honest with our consumers about the nutrients our products contain and we feel that the best way to do this is to use the traffic light system.
Tiny Deol – Tiny Deol, Managing Director
Tiny Deol’s Curryslim – the world’s first cholesterol-free curry sauces – decided to use the FSA traffic light labelling on front-of-packs, to highlight the product benefits in a glance. We are proud to say that all our products have all-green traffic lights. We are proud to be adopters of this system. www.tinydeol.com
Manufacturers using FOP nutrition labelling with traffic lights and guideline daily amounts
Avondale Foods – Gareth Ferguson, General Manager
We are really excited about the new developments within the company’s food product range with the FSA’s traffic light labelling system. This underpins our commitment to develop healthier food products for our customers. www.avondale-foods.co.uk
Bernard Matthews – Matt Pullen, Marketing Director
Our reasoning for adopting a combined front-of-pack labelling system is that the guideline daily amounts in isolation may not be easy for some consumers to understand, which is why we are also overlaying them with the transparent colour coding. We are confident our consumers will welcome this decision and help them provide a balanced diet as part of a healthy lifestyle for them, their friends, partners and families alike. www.bernardmatthews.com
McCain – Nick Vermont, Regional CEO
We believe that there is a role for both the FSA's traffic light system as well as the guideline daily amounts labelling system, in order to help consumers make informed choices when purchasing food. We value the opinions of our consumers and so we have decided to use both label formats on all our packaging. www.mccain.com
Moy Park – Paul Burch, Marketing Director
We are really looking forward to introducing our new product range using the FSA’s traffic light front of pack labelling scheme. As a responsible food manufacturer, we want to provide our customers with the right kind of information they need to make informed choices about what to eat. www.moypark.com
Restaurants and caterers using FOP nutrition labelling with traffic lights
YO! Sushi – Ian turner, Heath and Hygiene Manager
YO! Sushi's decision to adopt the Food Standards Agency’s colour coded traffic light approach in our nutritional booklet is yet another sign of our on-going commitment in helping our customers enjoy a yummy yet nutritious and balanced meal. Complementing our freshly prepared Japanese inspired dishes, this ‘at-a-glance’ nutritional system will be an additional benefit to all our health-conscious customers.http://www.yosushi.com/food/nutritional-information
Service providers using FOP nutrition labelling with traffic lights
East Midlands Trains – Adrian Allen, Catering Manager
Our customers were telling us they want to make informed choices about the food they purchase; we introduced FSA traffic light labelling to our range to give clear, easy-to-understand information and this has been very well received.
mySupermarket.co.uk – Johnny Stern, Director
We support the action the FSA is taking to promote clearer nutritional labelling and we are currently working to introduce the traffic light system to all food products featured on mySupermarket.co.uk Our aim is to give shoppers the clearest possible information on the products they buy to help them make quicker, smarter shopping choices. www.mysupermarket.co.uk
National Express – Analia Lopez, Catering Product Development and Delivery Manager
National Express East Coast's on-board catering range and restaurant service menus have been designed to give passengers greater choice and reflect their expectations in terms of healthier eating. We have adopted the FSA traffic light labelling scheme on our range of sandwiches in the café bar to offer enable passengers to make a more informed choice as well as offering nutritional information.
Virgin Trains – Jill Dyal, Contracts Partnership Manager
We are always looking for opportunities to give our customers clearer and more detailed information, and this is why we are adopting the FSA food labelling guidelines. The new traffic light system provides clear and open nutritional information that helps our customers make informed choices about their onboard purchases.
British Retail Consortium: retailer case studies
Front-of-pack nutrition labelling is widespread in the UK with a large number of retailers choosing to place the Agency's traffic light labelling scheme on their food packaging and products.
The British Retail Consortium (BRC) is the lead trade association for the retail sector in the UK and represents about 80% of the UK's food retailers. The BRC report ‘British Retailing: A Commitment to Health’, which can be found at the link below, details a number of case studies that outline how UK retailers have developed their front-of-pack nutrition labelling schemes and the positive impact these schemes are having on the ability of consumers to make healthier and balanced choices in the food they buy.