David Peace - Welsh Food Advisory Committee member

Wales specific
Outlines the professional history and qualifications of our Welsh Food Advisory Committee members.
Last updated

David Peace has an extensive management career involved in the food and farming industry.

Following his early business training with two of the largest tobacco multinationals, David joined the poultry industry division of Union International. He moved into the red meat industry with Borthwicks PLC before joining the food manufacturing division of Booker PLC, supplying prepared food to the leading UK multiple retailers. It was at that point he accepted an offer to join ADAS as Head of Food, in the three years leading up to the privatisation process, remaining for a year beyond its completion.

David's tenure at ADAS was followed by his role as inaugural Chief Executive of Assured British Meat. This was created in response to the BSE crisis, which became part of the Red Tractor Assurance (RTA) initiative, now custodian of most mainstream farm assurance standards in the UK. He then spent nine years as Managing Director of Soil Association Certification Limited (SACL), the certification subsidiary of the Soil Association charity, responsible for the certification of over 80% of UK organic food.

During 2010, with funding from a private equity firm, David formed a new certification business venture, Certus Compliance Group Ltd, aimed at acquiring certification businesses in the food and associated sectors, and served as the company’s Chief Executive. Certus’ first acquisition, SFQC Ltd (Scottish Food Quality Certification) came in June 2011. As 2012 approached, David moved from Certus to develop his consultancy and non-executive work.

Personal interests

Consultancies and/or direct employment

  • Advises on group development for The British Recorded Music Industry
  • Vorenta Limited
  • Probita Solutions Limited
  • Umentas Limited
  • Dixton House Limited

Fee-paid work

  • Hall Mark Meat Hygiene Ltd
  • Approved Therapeutic Foster Carer

Shareholdings

  • Vorenta Limited
  • Umentas Limited
  • Dixton House Limited
  • Tesco PLC
  • Royal Mail PLC

Clubs and other organisations

  • Member of the Farmers Club, London
  • Member of the Fostering Network
  • Member of the Soil Association

Other personal interests

  • None

Non-personal interests

Fellowships

  • None

Indirect support

  • None

Trusteeships

  • Davina Peace Personal Injury Trust

Land and property

  • Owns own home and a rented flat

Other public appointments

  • None

Other non-personal interests

  • None