Nutrient profiling model for children
The nutrient profiling model is a tool to separate foods which are high in fat, saturated fat, salt or sugar. The model is used by Ofcom to regulate food advertising aimed at children.
The model uses a simple scoring system which recognises the benefits of a balanced nutritional diet, such as:
It also identifies foods with ingredients which children should reduce in their diet, such as:
- saturated fats
The model penalises foods with ingredients that children should eat less of including saturated fats, salt and sugar.
Public Health England will publish a review of the nutrient profile model in 2018 on behalf of the Department of Health.