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Nutrient profiling model for children

The nutrient profiling model is a tool to separate foods which are high in fat, saturated fat, salt or sugar. The model is used by Ofcom to regulate food advertising aimed at children.
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The model uses a simple scoring system which recognises the benefits of a balanced nutritional diet, such as:

  • protein
  • fibre
  • fruit
  • vegetables
  • nuts

It also identifies foods with ingredients which children should reduce in their diet, such as:

  • saturated fats
  • salt
  • sugar

The model penalises foods with ingredients that children should eat less of including saturated fats, salt and sugar.

Public Health England will publish a review of the nutrient profile model in 2018 on behalf of the Department of Health.