Consumer insight

We undertake market research to better understand the consumer interest with regards to food and developing our engagement with consumers.

We use a mix of methodologies, quantitative, qualitative, primary and secondary research techniques.

Campaign research and evaluation

Rare burgers risk communication messaging (July 2016)

Survey of the public's burger-serving preferences

FHRS Christmas and Valentine's campaign evaluation (March 2015)

Messaging for food safety communications (May 2014)

Consumer awareness of specific food safety advice

Manuka Honey Project - Summary Findings (April 2016)

Eating out with a food allergy (March 2016)

Consumer understanding of food risk: chemicals (January 2016)

Rare burgers (August 2015)

EU FIC allergen legislation (February 2015)

Business information needs

Business information needs (February - March 2015)

Consumers' concerns in relation to food

Consumer principles on the use of food additives and enzymes (March 2017)

Transparency: Understanding public views and priorities (June 2017) 

Communicating with the public on chemical contaminants (March 2017)

Regulating our Future: research with the public (September 2016)

Synthesis report of consumer engagement insight in Wales

Synthesis report of consumer engagement insight in Northern Ireland

Regulating our Future: Small Food Business Operators’ Report (September 2016)

Understanding NI Consumer Needs Around Food Labelling (July 2016)

Understanding Northern Ireland consumer needs around Food Hygiene Rating Scheme (FHRS) information in online retail environments (June 2016)

Identifying activist consumers of food (March 2016)

Food hygiene practices among ethnic groups (April 2015)

Consumer research to inform the development of the FSA strategy 2015-2020 (January 2014)