Guidelines for use and reproduction of the Eatwell Guide

Last updated:
20 June 2012
The Eatwell Guide graphic is subject to Crown copyright protection and details for its use can be found below.

When you use the guide graphic, please do not change it. It is available as a jpeg in the related media section below.

You should use the accurate Eatwell Guide title, food group proportions, headings, colours and healthy eating messages as provided below.

Using the Eatwell Guide

The Eatwell Guide does not include references to frequency of serving and recommended portion sizes, with the exception of:

• fruit and vegetables: at least 5 portions of a variety of fruit and vegetables a day
• fish: eat 2 portions a week, 1 of which should be oily
• red and processed meat: limit to less than 70g per day if you usually consume more than 90g every day

This is consistent with government advice and is in accordance with the available evidence.

The Eatwell Guide is intended as a tool suitable for use with most adults, and therefore it would be misleading to include specific frequency or proportion advice when people have individual requirements. However, registered dietitians, who work with individuals, should still tailor their advice in consultations based upon the individual’s current diet and food preferences.

Vitamin and mineral supplements are not a replacement for good eating habits. Most people can get all the nutrients their body needs by choosing a variety of foods across the five main food groups, in the proportions shown in the Eatwell Guide. Some people need certain supplements, for which there are government recommendations. With the exception of these, vitamin and mineral supplements should not be referred to in conjunction with the Eatwell Guide.

Much of the food people eat is in the form of dishes or meals with more than one kind of food component in them. For example, pizzas, casseroles, pies, lasagne, spaghetti bolognese and sandwiches are all made with ingredients from more than one food group. These are often called ‘combination’ or ‘composite’ foods. To make healthy choices, people will need to identify the main food items or ingredients in combination foods and think about how these fit with the proportions shown in the Eatwell Guide.

Reproducing the Eatwell Guide graphic

Title: Eatwell Guide

Subheading: Use the Eatwell Guide to help you get a balance of healthier and more sustainable food. It shows how much of what you eat overall should come from each food group.
Segment proportions

Split into 5 segments to represent the 5 food groups as follows:

• potatoes, bread, rice, pasta and other starchy carbohydrate foods: 38 %
• fruit and vegetables: 40 %
• dairy and alternatives: 8%
• beans, pulses, fish, eggs, meat and other protein: 12 %
• oils and spreads: 1%

This adds up to 99% due to rounding up.

Segment proportions should remain as specified and in the positions illustrated on the guide graphic.

Colours: The colours used for each segment and the edges of each segment are included below:

• outer yellow: C0 M5 Y100 K0 R255 G230 B0
• inner yellow: C0 M32 Y100 K0 R234 G171 B0
• outer purple: C80 M96 Y26 K13 R83 G45 B109
• inner purple: C80 M96 Y26 K13 R83 G45 B109 (at 40%)
• outer blue: C100 M52 Y2 K15 R0 G84 B159
• inner blue: C100 M52 Y2 K15 R0 G84 B159 (at 60%)
• outer pink: C17 M100 Y65 K4 R197 G26 B74
• inner pink: C17 M100 Y65 K4 R197 G26 B74 (at 40%)
• outer green: C85 M10 Y100 K10 R0 G148 B68
• inner green: C85 M10 Y100 K10 R0 G148 B68 (at 60%)

Reuse of the Eatwell Guide

The Eatwell Guide graphic is subject to Crown copyright protection, which is covered by an Open Government Licence. Under the terms of the licence, you may use and reuse the Eatwell Guide graphic and surrounding text free of charge in any format or medium.

The Eatwell Guide must be acknowledged as Crown copyright and the following statement included to identify the source:

Public Health England in association with the Welsh government, Food Standards Scotland and the Food Standards Agency in Northern Ireland.

Send any enquiries regarding the use and reuse of this resource to:

Office of Public Sector Information
Information policy team
The National Archives
Kew
London
TW9 4DU
Email: psi@nationalarchives.gsi.gov.uk
Information policy team

Additional supporting healthy eating messages

You can use the following Eatwell Guide tips to support the graphic.

The Eatwell Guide shows how much of what you eat should come from each food group. This includes everything you eat and drink during the day.

So, try to:
• eat at least 5 portions of a variety of fruit and vegetables every day
• base meals on potatoes, bread, rice, pasta and other starchy carbohydrates; choosing wholegrain versions where possible
• have some dairy or dairy alternatives (such as soy drinks); choosing lower fat and lower sugar options
• eat some beans, pulses, fish, eggs, meat and other proteins (including 2 portions of fish every week, one of which should be oily)
• choose unsaturated oils and spreads and eat in small amounts
• drink 6 to 8 cups/glasses of fluid a day

If consuming foods and drinks high in fat, salt or sugar have these less often and in small amounts.

In addition to use of the Eatwell Guide tips above and the supporting healthy eating messages, please consider using wider government healthy eating messages as found in the 8 tips for eating well. These tips are listed in the booklet in the related media section below.