The Food Standards Agency (FSA) in NI commissioned Kantar Worldwide to provide an analysis of food and drink purchasing data for NI households. The findings from the data have shown that take home food and drink alone, on average accounts for higher than recommended levels of energy, carbohydrates, sugar, fat, saturated fat and salt. This is without taking into account additional food and drink purchased and consumed outside of the home.
The data covers 32 food and drink categories, including the ‘marker foods’ identified in ‘A Fitter Future For All’ the Framework for Preventing and Addressing Overweight and Obesity in Northern Ireland 2012-2022. It provides demographic information, shows where we are shopping, how much we are spending, as well as providing information on the ‘big 8’ nutrients – energy, protein, carbohydrates, sugar, fat, saturated fat, fibre and salt.