English Cymraeg
Research project

Messaging for food safety communications (May 2014)

Research exploring how we can help reduce food poisoning cases by helping the public engage with food safety, and motivating adoption of safer practice.

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Area of research interest: Behaviour and perception
Study duration: 2014-05-01
Planned completion: 1 June 2014
Conducted by: TNS BMRB Research

This research:

  • draws on evidence and behaviour change expertise to understand drivers of behaviour
  • identifies potential messaging directions
  • draws together previous data and insight to develop potential messaging levers
  • explores consumer responses to potential communications approaches – understanding overall receptivity, resonance and impact in terms of motivation to change behaviour
  • seeks to determine windows of opportunity and risk points for each – and any audience differences – both in and out of home
     
Research report
Consumer insight research messaging for food safety communications (4.69 MB)
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