The research included an omnibus survey with 2,060 adults to better understand the public perspective to inform the development of the strategy and to understand what is most important to the public in terms of the food they eat. After the omnibus survey, we held a number of citizens' forums to explore consumers’ interests in depth and enable consumers to deliberate on complex or challenging issues and capture strength of feeling in relation to a comprehensive list of consumer concerns. The list was based on a review of past research including the Food and You survey; the FSA’s Biannual Tracker survey and previous citizens’ forums.
FSA Strategy 2015-2020: omnibus survey and citizens' forums
30 September 2014
To better understand consumers’ concerns in relation to food and represent their interests in FSA policy, we carried out consumer research and used the results to inform the development of our strategy for 2015-2020.