Distance selling means any selling that happens without face-to-face contact with the consumer.
Methods of selling include:
- text messaging
- phone calls
- interactive TV
- mail order
You need to register with your local council 28 days before opening. The environmental health department can also provide advice on compliance with food safety and food hygiene laws.
Trading Standards Departments can offer general advice on legal requirements for buying and selling goods online.
All foods must be delivered to consumers in a way that ensures that they do not become unsafe or unfit to eat. Foods that need refrigerating must be kept cool while they are being transported. This may need to be packed in an insulated box with a coolant gel or in a cool bag.
Food sent by post needs to be sent to consumers in packaging that is strong enough to remain intact. Once sent, the food should be delivered as quickly as possible, ideally overnight. When the order is made, the consumer must be told when they can expect delivery.
Legal requirements for food sold online
This guidance provides information for businesses selling food online, which outlines legal requirements and safety considerations.
We have also produced a guide for local authorities when dealing with businesses selling food over the internet.
When you sell food by mail order or via the internet, the food you sell is subject to the UK food law. The main law on distance selling is the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. This law applies to all goods sold by distance selling, not just food.
Legal topics cover:
- record keeping
- product withdrawal
- product recall
- good hygiene
- specific to the type of food which you are selling
The main concern is the condition of the food when it reaches the purchaser.
The law covers:
- information the seller needs to provide customer before making the sale
- rights to cancel the contract
- recovery of sums paid on cancellation
- restoration of goods by the consumer after cancellation
- delivery of food and drink to a consumer’s residence or workplace
If you are selling via the internet the Electronic Commerce (EC Directive) Regulations 2002 will also apply to your business.
More information about online and distance selling can be found on the GOV.UK website.
Food industry guide
You can find more information on mail order guidance in our Food Industry Guide to Good Hygiene Practice: Mail Order Food on The Stationary Office's website.