The FSA wants food businesses to benefit from the Food Hygiene Rating Scheme (FHRS) and make the most of their food hygiene rating. One way to capitalise on a good rating is by including it in promotional activity and materials.
To help, the FSA wants food businesses, and others, to use FHRS imagery, which can be found via the download links below, in any promotional activity.
'Imagery' refers to the FHRS logos, stickers, and other artwork made available to third parties including posters, leaflets and web banners.
Principles to follow
Food Hygiene Rating Scheme stickers are subject to UK trademark and may only be issued by local authorities operating the scheme.
All imagery can be used providing the following principles are followed:
- It should not be altered or amended without the FSA’s prior permission.
- The FSA logo is integral in the design of the stickers and may be used in this context but permission must be sought from the FSA before using the FSA logo in any other context.
- The use of the FHRS branding in promotional materials should not be seen as or portrayed as FSA endorsement of any individual food business, chain of food businesses, website or online application.
- Should the rating of any food business change at a subsequent inspection, the images being used should be updated or removed from any promotional materials in which they were featured (e.g. menus or websites).
- Food businesses are reminded that displaying an invalid rating or using this in any advertising or publicity material may constitute an offence under trading standards legislation, for example an offence under the Consumer Protection from Unfair Trading Regulations 2008.
- In Wales, businesses should only use the 'Wales: Food Hygiene Rating Scheme' materials that are made available via the links further down this page.