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Social science

The FSA is committed to making sure that understanding of what people throughout the food chain think, feel and do informs our risk management and communication. Understanding the FSA’s impact on the world around us is also important, and the data gathered through our work helps us demonstrate our performance and to be accountable to the FSA Board and the UK public. We publish reports and data  from all our social science research.

Research reports

The COVID-19 consumer research

The Food Standards Agency with Ipsos Mori and Bright Harbour carried out research in England, Wales and Northern Ireland to monitor the experience and behaviours of consumers when it comes to key food risks during the pandemic.

Consumer Attitudes towards Emerging Technologies

Given the Food Standard Agency (FSA)’s focus on protecting consumer interests in relation to food, understanding consumer views of emerging and new food technologies is important. The FSA commissioned Collingwood Environmental to provide an up to date literature review and deliver qualitative research to explore what consumers views are on emerging technologies.

Food and Generation Z

Social science research to improve the understanding of Generation Z (broadly 16-25-year-olds) and their attitudes towards food and the food system.

Communicating risk

Research exploring how a regulator can communicate food risk most effectively in modern society.

Eating Well Choosing Better Tracking Survey - Wave 4

The tracking survey monitors understanding and knowledge of daily recommended calorie intake, use of traffic light labels, attitudes towards calorie information when eating out and awareness of campaign communications delivered by the Food Standards Agency in NI to improve consumer’s understanding of healthy eating recommendations.

Identifying activist consumers of food (March 2016)

Insight project building on a 2015 consumer segmentation to identify different consumer attitudes to food safety, hygiene and preparation. This research focused on improving understanding of attitudes and behaviours towards a wide set of food related topics.

Baseline study with SME food businesses

Research study among small and medium-sized (SME) food businesses (FBOs) to measure awareness of and compliance with food safety guidelines and regulations.