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Allergen labelling changes for prepacked for direct sale (PPDS) food

Guidance to support businesses meet changes in allergen labelling requirements for PPDS food, also known as Natasha's Law.

From 1 October 2021, the requirements for prepacked for direct sale (PPDS) food labelling changed in Wales, England, and Northern Ireland. Also known as Natasha's Law, this labelling helps to protect consumers by providing potentially life-saving allergen information on the packaging.

Any food business that produces PPDS food is required to label it with the name of the food and a full ingredients list. Allergenic ingredients must be emphasised within this list.

This can include food that consumers select themselves, for example from a display unit, as well as products kept behind a counter, or some food sold at mobile or temporary outlets.

This PPDS toolkit and sector-specific guidance are here to help food businesses identify whether they provide PPDS food and what they may need to do to be compliant.

PPDS labelling on sandwich
Bakery displaying PPDS food labelling
Bottle of fresh juice with PPDS food labelling
Mobile seller stool displaying food with PPDS food labelling