Consumer research to inform the development of the FSA strategy 2015-2020 (January 2014)

A multi-stage research project to better understand consumers’ concerns in relation to food, to inform the development of our strategy for 2015-2020.
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We completed an omnibus survey of 2,060 adults to help us identify the most important food-related consumer concerns. After the omnibus survey, we held a number of citizens' forums. These forums:

  • let us explore consumers’ interests in depth
  • enabled consumers to deliberate on complex or challenging issues
  • let us capture strength of feeling in relation to a comprehensive list of consumer concerns 

The list was based on a review of past research including the Food and You survey; our biannual tracker survey and previous citizens’ forums.