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Behaviour and perception

Research projects related to the programme

Trends in Twitter conversations about food during 2019-20

This report gives a high-level summary of social media analysis divided by key categories to build our understanding of the views and concerns of the public when it comes to food. The analysis includes deep dive analyses on key category macro trends and key findings from audience analysis.

Consumer insights tracker

Research and consumer insight on behaviours and attitudes to food insecurity, food availability, consumer concerns and confidence in the food chain.

Food Sensitive Study (Quality of Life) Wave 1 Report

This report presents the findings from a survey commissioned by the Food Standards Agency (FSA) and delivered by Aston University to explore how people living with food hypersensitivities (FHS) such as allergy, intolerance and coeliac disease, are affected by these conditions in their daily lives.

FSA Consumer segmentation

Consumer segmentation is a way of grouping consumers based on common characteristics. It is used by organisations, including the FSA, to better understand different groups and how to reach them.

Citizen science and food

The Citizen Science and Food report sets out how citizen science has been applied and how it is relevant to the Food Standards Agency’s (FSA) areas of research interest.

The COVID-19 consumer research

The Food Standards Agency with Ipsos Mori and Bright Harbour carried out research in England, Wales and Northern Ireland to monitor the experience and behaviours of consumers when it comes to key food risks during the pandemic.

Consumer Attitudes towards Emerging Technologies

Given the Food Standard Agency (FSA)’s focus on protecting consumer interests in relation to food, understanding consumer views of emerging and new food technologies is important. The FSA commissioned Collingwood Environmental to provide an up to date literature review and deliver qualitative research to explore what consumers views are on emerging technologies.

Food and Generation Z

Social science research to improve the understanding of Generation Z (broadly 16-25-year-olds) and their attitudes towards food and the food system.