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Social science

The FSA is committed to making sure that understanding of what people throughout the food chain think, feel and do informs our risk management and communication. Understanding the FSA’s impact on the world around us is also important, and the data gathered through our work helps us demonstrate our performance and to be accountable to the FSA Board and the UK public. We publish reports and data  from all our social science research.

Research reports

Trends in Twitter conversations about food during 2019-20

This report gives a high-level summary of social media analysis divided by key categories to build our understanding of the views and concerns of the public when it comes to food. The analysis includes deep dive analyses on key category macro trends and key findings from audience analysis.

Healthy and Sustainable Diets: Consumer Poll

The Food Standards Agency with Ipsos MORI carried out a consumer poll in England, Wales and Northern Ireland to understand consumer behaviours and attitudes in relation to healthy and sustainable diets.

Food Sensitive Study (Quality of Life) Wave 1 Report

This report presents the findings from a survey commissioned by the Food Standards Agency (FSA) and delivered by Aston University to explore how people living with food hypersensitivities (FHS) such as allergy, intolerance and coeliac disease, are affected by these conditions in their daily lives.

AMR Consumer Research Report

A quantitative research study, utilising a representative UK sample to understand awareness of, and attitudes towards, antimicrobial resistance (AMR)

Eating Well Choosing Better Tracking Survey - Wave 6

The Eating Well Choosing Better (EWCB) Tracking Survey monitors understanding and knowledge of recommended daily calorie intake, use of traffic light labels, attitudes towards reformulation and calorie information, and awareness of campaign communications delivered by the Food Standards Agency in Northern Ireland. This report presents the findings from the sixth survey conducted between June and August 2020.

Food in a Pandemic

This report explores people’s experiences of Covid-19 to better understand how a new food environment created during the pandemic has impacted the public’s behaviours and preferences

Food Data Trust: A framework for information sharing

This work examines the role of information sharing in ensuring safe food production supply networks. It proposes a data trust framework that will more efficiently enable secure information sharing for the benefit of all stakeholders in the food system.

Citizen science and food

The Citizen Science and Food report sets out how citizen science has been applied and how it is relevant to the Food Standards Agency’s (FSA) areas of research interest.

Northern Ireland Take Home Food and Drink Purchases (2014 and 2018)

The Food Standards Agency with Kantar Fast Moving Consumer Goods (Kantar FMCG) carried out research in Northern Ireland (NI) to monitor take home food and drink purchasing. This data has been collated into a report examining key trends and identifying food and drink categories that are of concern to dietary health.

Eating Well Choosing Better Tracking Survey - Wave 5

The Eating Well Choosing Better (EWCB) Tracking Survey monitors understanding and knowledge of recommended daily calorie intake, use of traffic light labels, attitudes towards reformulation and calorie information and awareness of campaign communications delivered by the Food Standards Agency in NI to improve consumer’s understanding of healthy eating recommendations.