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Qualitative research into the consumption of food with expired ‘use by’ dates

The COVID-19 Consumer Tracker and the Food and You 2 survey indicate that a substantial minority of consumers eat food after the use-by date (UBD) has expired. The FSA wished to discover more about the drivers of consuming food after the UBD, and barriers to compliance with the UBD

This report details the findings from a rapid evidence review and primary qualitative research with thirty participants from England, Wales and Northern Ireland. During the primary research, participants took part in two depth interviews and an app-based diary between the 22nd March and the 4th April 2021 designed to explore the reasons why they consume food past the UBD.