Neidio i’r prif gynnwys
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Prosiect ymchwil

Communicating risk

Research exploring how a regulator can communicate food risk most effectively in modern society.

Diweddarwyd ddiwethaf: 21 May 2020
Diweddarwyd ddiwethaf: 21 May 2020

During 2019-20 we have commissioned a programme of research to help us design a toolkit for risk communicators.

There are multiple elements to this project, including:

  • Desk research to review the academic literature as well as current and past government frameworks relevant to communicating risk around food
  • Testing and validation of findings and recommendations from the literature review with intermediaries (e.g. journalists and bloggers) and communications practitioners from similar organisations
  • Primary research with consumers to develop and test risk perception, channel, format, messenger and messaging frameworks (in field now)
  • Testing of the toolkit and recommendations with the end users – communications practitioners in the FSA (next month)
  • Development of a toolkit and recommendations for how this might best integrated into the organisational practices of the FSA
Research report