Risk communication refers to the exchange of real-time information, advice and opinions between experts and people facing threats to their health, economic or social well-being.
The toolkit provides a framework for communicating food risk to consumers. It has been developed to:
- Make risk communications planning rigorous and consistent with the latest thinking
- Support science, policy and strategy teams in understanding how to communicate effectively
- A review of the available literature exploring risk communication theory and the way that 18 other Government organisations have set out their communications toolkits
- Qualitative research with communications practitioners and intermediaries as well as consumers across England, Wales and Northern Ireland
The toolkit comes with a checklist to use when developing risk communications.
The core principles outlined in this toolkit are complementary with the Government Communications Services’ OASIS model which was developed to bring order and clarity to planning campaigns.